During the month of November, The Basement Doctor is partnering with Today’s Healthy Man to fight prostate and testicular cancer. If $50,000 is raised, Ron Greenbaum, The Basement Doctor, will shave his iconic beard.

According to an article in the Columbus Dispatch, Ron has one of Central Ohio’s most “Familiar Furry Faces.” In fact, he’s had his beard for over 30 years, and it has become just as important to The Basement Doctor image and brand as his signature red and blue hat.

“Change can be a scary thing, but it is just a beard, and it will grow back,” he says. “When I think about what $50,000 can do to help those suffering with cancer and their families, I am absolutely prepared to shave it all off.”

Similar to the movements started by No-Shave November and Movember, both of which have gained a lot of momentum on Social Media in recent years, Beards for the Boys is about raising awareness about men’s health. Cancers affecting men are more common than you might think. With one out of four men being affected by prostate cancer in their lives, this initiative encourages guys to put down their razor and use that saved money toward supporting those stricken with prostate and testicular cancer. Funds stay here in our community, and will go to Cancer Support Community of Central Ohio (CSC). CSC gives direct aid and support services to those who suffer from cancer.

How does this program work? Beginning October 19, individuals who want to participate can go to www.todayshealthyman.com to create a unique “Beards for the Boy” profile for yourself or your business. Use your profile to track your beard-growing progress and invite friends to donate or join the cause. We will be tracking Ron’s fundraising efforts throughout the month, as well as several members of The Basement Doctor team, including our project managers, who will be growing their own beards to support this cause.

To follow along or get involved, make sure you stay connected to us on our Facebook page!